Day parties continue to sweep the nation drawing socialites from all walks of life. The heat of summer radiates against melanin-filled skin at rooftop parties–while millennials often times dance to the latest musical selections–or indulge in fellowship over a hookah, cabanas, brunch, and cocktails. However, Society Global has added an innovative twist day to parties, with “Carpe Diem“, that is sure to take the HBCU crowd and nation by storm.
“At sundown during each of our events we do a countdown toast/open bar spend provided by the event’s sponsor called #Daysnatchers hour,” said Ameer Brown, 27, a software engineer for Adobe. The ambiance shifts and our day party becomes a night affair, hence #SeizeTheDayOwnTheNight became our secondary tag line.
The event usually starts between 2-4 p.m. The unique concept centers on partying while the sun is up. However, the party ends around 9-10 p.m., a few hours after sunset. Last year the team hosted a day/night party with an 8-10 hour span on two rooftop dance floors and two club spaces.
“Our Homecoming event is special because we party from 3 p.m.-2 a.m.,” said Brown. “We allow partygoers to decide which ticket they’d like to purchase, if they get the day party ticket they are allowed to stay until the night party as well, the night ticket is sold separately”
The time concept for the party led the street team to coin the hashtag “#Daysnatchers”. The mantra “Carpe Diem is a day party concept that plays off the idioms, ‘Seize the Day’ and ‘Own the Night’,” said Brown. It originated from seeking inspiration for a cool hashtag brand with Carpe Diem. The team considered “#SeizeTheDay” not unique enough to follow the brand solely. They played off the idiom “body snatchers”–which paints the picture of something being taken over or seized.
“For those hours that you’re partying nothing else matters but the turn-up that’s commencing,” said Jerica Lodge, a youth development assistant from Jacksonville, Fla.
The parties are hosted at premier venues to facilitate rooftop access for the ultimate day party vibe and nightlife experience. Society Global began on the campus of Florida A&M University in Tallahassee, Fla., when two local nightlife promotional groups, Soirée Promotions and Lavish Entertainment combined their efforts in the alumni events arena–instead of the saturated collegiate market. The merger allowed the two groups to consolidate efforts, resources, and most importantly data; which served as the foundation for their national expansion.
“Carpe Diem parties allow you to relive a time that most left behind in undergrad,” said Lodge. Lodge said that at the events the people around you enjoy each other and that’s why everyone loves the day party.
With notable celebrity, entertainment and sports participants such as: Devonta Freeman (Atlanta Falcons), Kenneth Faried (Denver Nuggets), Jersey Jinx (Complex News), Scottie Beam (Hot 97), DJ Holiday (Atlanta), DJ Nasty (Miami) and DJ Sean Mac (Chicago)–Carpe Diem is not only expanding as a party but a movement. The venture is now taking on multiple host locations, already having completed events in Atlanta, New York City, and Houston. Miami, Atlanta (again), Dallas, Washington D.C., Chicago, Tampa, Los Angeles, and Tallahassee are stops for the remainder of 2017. Sponsors such as Diageo are also a part of the event line-ups and product samples from brands such as Ciroc.
“What made Carpe Diem great was the scenery,” said Melanie Mitchell, 22, a QA Analyst from Atlanta, Ga. Mitchell enjoyed the view of downtown Atlanta and thought it was wonderful. “Another plus is that there were no undergraduates there–it feels great to have old people around.”
Brown said that all of the founders of Carpe Diem are FAMU graduates and have an affinity for the HBCU homecoming experience. “Our first Carpe Diem was a FAMU Homecoming party in 2013– after that event, we threw another in 2014 and another in 2015,” said Brown. Often times when he reflects on the growth of Carpe Diem as a day party, he remembers that many of the party goers were interested in seeing the event travel throughout the year. After completing a survey to see which cities would be the most receptive of the event, the team made the request a reality.
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